Beautiful brands deserve better than beige creative.

I’m a Creative Director, Art Director, Photo Editor, and photographer who likes a little more…
personality in the room.

For 15+ years, I’ve been making brands look - and feel - like themselves. Luxury, interiors, hospitality, lifestyle, editorial, e-commerce, DTC, and whatever interesting thing comes next.

I work across photography, art direction, visual strategy, AI, concepting, and production. I can build the moodboard, direct the shoot, wrangle the team, fix the image, rethink the idea, and - when necessary - make the thing myself.

Basically: I’m an ideas person who also knows how to get the damn thing made.

I USE AI. I DIRECT IT. THERE'S A DIFFERENCE.

AI is a tool. Taste is not.

I've been a photographer and art director a lot longer than I've been making images with AI.

That's important.

I use generative AI for concepting, visual development, art direction and production, sometimes to build something completely impossible, sometimes to make simple, highly branded work at scale.

New tools. Same eye.

WHAT I LIKE TO MAKE

Luxury that doesn't take itself too seriously. Hospitality with a point of view.Campaigns with an actual story. Products people can imagine owning. Images that make you stop scrolling. And the occasional completely unnecessary sea witch.

CURRENTLY

I’m open to the right Creative Director, Art Director, Photo Art Director, or Creative Strategist role, especially with a brand that cares about visual identity as much as I do.

Miami-based. Remote-friendly. Will relocate for the right opportunity.

Hot Dog is available for executive consultation.

He has opinions.