Creative Director. AI Art Director. Fifteen years of making things that work and making them look like they were worth the effort. E-commerce, luxury editorial, DTC campaigns, high-volume AI pipelines.

I bring the same standard to all of it.

What I bring to a team:

I've built AI creative workflows that took a team from 7 pieces of content a week to 35 a day. I've curated photography for a global luxury magazine on a Friday and briefed a DTC campaign on a Monday. I've directed 3D product launches, tabletop game merchandise lines, and hospitality brand concepts that exist right now only in Midjourney and my very detailed notes.

I care about whether the thing I made will actually land for the person who sees it. Not just whether it's beautiful. Whether it does something.

I use AI. I direct it. There's a difference. The moment the AI starts making the creative decisions is the moment the work stops feeling like anything. I've seen it happen. It's not what I do.

I'm currently open to the right creative director, art director, or creative strategist role while I build something of my own. Both things are true at the same time, and neither one compromises the other.